RCKiK Katowice
Blood donation app

RCKiK Katowice supplies blood and blood components to over 140 hospitals and clinics in the Silesian Voivodeship in Poland. Every day, the center distributes 200 to 250 liters of blood to hospital blood banks. During over 70 years of operation, blood was collected from over 5 million donors.
The client needed the application to be a tool to make blood donations easier and more accessible. This, in turn, was expected to increase the amount of donated blood. Bearing this in mind, we knew we had to deliver an important tool, not only from the business perspective, but mainly because the app was intended to contribute to saving human life.
Therefore, it was important to research the future users’ needs to create a blood app that actually facilitates blood donation. The challenge was met by conducting workshops with blood donors on their needs regarding the potential app. Additionally, we tested the design on a clickable prototype, so the solution’s usability was fully checked before being submitted to development.
Bliscy Krewni app is designed to the users’ needs (defined during the workshops) and it has been developed based on users’ experience (dedicated help desk solving problems and gathering data for further app improvements.)
The story of how we deliver Bliscy Krewni medical blood app is quite interesting and full of valuable insights. You can read it in our case study.

Functions of the blood app
- Users got access to their donation history and blood test results.
- The ability to plan a donation and add a date to the calendar – Blood donation plan. Users will be reminded about the upcoming date of the next donation.
- Location of the nearest blood donation point.
- Users of the app can be rewarded with discount coupons for partner restaurants.