The challenge was to deliver a customized product that fulfills the functions of an e-commerce website. Additionally, the client needed a new visual identity and well-written UX content for the website. Together with Kava, we divided the tasks and challenges. By combining our skills, we were able to offer full service from content creation to product development.

When creating the website, we wanted to move away from the sterile, white and blue image typically associated with orthopedic stores. Instead, we used bright colors that evoke positive emotions.

The client was keen on presenting the product in motion to show that life with an orthosis can be active and rewarding. This is why we used photos arranged in irregular shapes and highlighted them with dynamic accents that conveyed movement. We also made sure that all the elements were rounded, without any sharp angles to subconsciously communicate to users that the product would not cause any pain or discomfort.

During the design of the e-commerce store, we placed a strong emphasis on a good shopping path with an intuitive and simple navigation system. We wanted the overall website and store to be user-friendly and easy to use.

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